Apr 26, 2022
In Business Forum
Know your audience The first step to creating a Unique Selling Proposition efficiently and accurately is to thoroughly understand Business Email List your audience. At the end of the day, the difference you choose to highlight must be relevant to consumers who may be interested in your company. Preferences, needs, challenges, goals and behaviors: this is the Business Email List best way to find out what will be more interesting. 2. Analyze your competition Another important point is to check what your competitors are doing. What are the USPs of Business Email List those who compete for the same consumer? Emirates, for example, focuses on the quality and experience of flights; while Turkish Airlines emphasizes its range of destinations. Knowing Business Email List how other brands are sold can indicate some paths to explore. 3. Find out how the Business Email List product/service solves the person's problem Now is the time to match your persona's needs with what your company Business Email List offers. How can your products and/or services be useful to the consumer? This is the most important answer to drive the creation of your USP. The Economist, for example, is not Business Email List noted for the speed of the news, but for the depth of its analysis. List your main benefits After these three stages, an important piece of advice is to put your main differentials on paper, but don't Business Email List forget to always consider what your Buyer Persona sees in each of them. The idea of the USP is precisely to value what is most important to the potential consumer. Therefore, make a list of the 3 or 5 Business Email List main differentials of your business. 5. Narrow down that list As varied as the benefits of doing business with your company are, consumers don't have the patience to sift through a list. It is Business Email List necessary to be brief and direct to captivate the user's attention. Did you list the main advantages?